Strategy Led PPC Marketing

When it comes to Ecommerce PPC strategies, we have an unbeatable approach; it’s all about the details. We see far too many businesses leave their PPC campaigns in the hands of automated systems. In this ever-growing digital era, to get the best ROI, you need to look after your campaign through to the very end. It’s perfectly normal to tweak campaigns and make small adjustments to help them perform better. However, without managing your PPC ads yourself, how do you know what can improve them? Well, that’s where Digital Ethos can help.

The benefits of working with an ecommerce PPC agency

Here at Digital Ethos, we understand that the prospect of putting your campaigns in the hands of someone else can be a little daunting. However, when we work with your business, we like to think of ourselves as an extension of your team – with the same goals, values, and determination that you have for your brand.

When you work with us, as certified Google partners, you’ll be bringing onboard a wealth of experience and knowledge that will scale your PPC strategies to new heights.

We customise PPC strategies to yield the best possible results for businesses. By allowing our ecommerce PPC experts to lead the way, you can focus on other aspects of your business – safe in the knowledge that you have a passionate, dedicated, and talented PPC team driving extraordinary results.

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Clients we’ve got results for.

Google Search Ads Management

Google Search Ads is ideal for ecommerce stores as it can be tailored for specific keywords, audiences, traffic amounts, and budgets. The ads are only shown to those searching for terms related to the terms you are paying for. Therefore, there is a much higher chance of conversion – because you are targeting ready-to-buy traffic. As your PPC managers, we’ll keep adjusting the campaign to make sure it is always yielding the best results.

Google Shopping Ads

Formerly referred to as ‘product listing ads’ Google Shopping is an advertising channel that worlds through Google ads. Specifically created for ecommerce stores, the platform is all about the visuals. The ads allow you to promote your products or services with enticing images of your products or services. You can easily reap the benefits of Google Shopping as once a shopper clicks on the image, they’ll be redirected to your ecommerce shop where they can make a purchase. Our PPC team can attribute the revenue made back to specific areas of the ad spend, which means we can always make sure that your campaigns are always generating optimum return.

Youtube Ads

We also utilise YouTube ads here at our ecommerce PPC agency. YouTube ads are a highly effective form of advertising as we can target them based on your audience’s Google searches and YouTube history. People are more likely to click and engage with an ad if it is related to something that they have already been searching for. As video is one of the most engaging forms of content, utilising YouTube into your ecommerce marketing strategy can generator excellent results. At Digital Ethos, we’ll take advantage of YouTube’s humongous audience and its targeting options. We’ll create and manage irresistible Youtube video campaigns and get them seen by those who matter.

Facebook Marketing Services

We’re also a Facebook marketing agency, and can create highly targeted Facebook ads with effective results. Facebook collects plenty of user data, which means we have a lot of information to work with when we create your tailored ads. We can target the most specific and relevant audience based on interests, demographics, locations, and behaviour, and drive them to your ecommerce site with captivating content.

Bing Marketing

We see so many businesses making the crucial mistake of using Google Ads but neglecting Bing Ads. The search engine has over 25% of the market share on desktop devices in the UK alone. With Bing often offering a higher conversion rate and cheaper CPCs than Google, Bing ads could be a real game-changer for your ecommerce store. Our PPC team are experts in Bing advertising; they’ll help you capture more market share and get you the edge on your competition.

Linkedin Advertising

Despite having over 400 million users, LinkedIn is highly underrated and underused by digital marketers - except us of course. However, we help businesses capitilise on the untapped potential by making it a core part of their ecommerce PPC campaigns. LinkedIn allows for plenty of demographic targeting for its PPC advertising, which means you can create ads for a variety of purposes. Promote and sell your products/services to professionals who will benefit from them, and at the same time, solidify your brand’s position as an industry leader. Through thorough demographic research, content creation, and continuous optimisation, our ecommerce PPC agency will generate fantastic and ongoing results for your business.

Let’s get started

Digital Ethos get you found by customers who are looking for a brand like yours, showing them the products or services they already want to see, and transforming them into loyal customers.

Utilising the best online marketing channels that are relevant to your brand and its audience, we’ll create transformative growth for your business. Our PPC managers will be with you every step of the way, ensuring that every aspect of your campaign stays profitable and results-driven.

To get started on your ecommerce PPC advertising with Digital Ethos, get in touch with us today.

Latest PPC work.

Email | PPC | PR | SEO | Social | Web Design

Earthly

Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

PPC | SEO

KlearNow

Well established in the USA, it was time to tap into the UK market with a .co.uk version of the website. We scaled their SEO & PPC campaigns from the ground up, tripling their leads in just 4 weeks!

Consultancy | PPC | SEO

Johns & Co

Innovative London estate agency JOHNS&CO approached Digital Ethos to gain more dominant rankings in local areas across London whilst building a strong organic growth strategy. Read on to discover how this strategy led a 31% increase in website traffic.

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

So, you have questions?

Where can you advertise with PPC ads?

PPC Ads are everywhere. Some of the primary ones we cover here are: Google Ads Search/Shopping/Display/Discovery and YouTube. We also cover Microsoft Ads Search/Shopping/Display and Facebook/Instagram Ads.

How does Google ads work?

Google Ads is essentially an online aution where you can compete with other businesses to reach your target audience. This can be proactively through the use of display and audiences or reactively through search and shopping campaigns.

What is a PPC ad network?

An PPC Network refers to the platform you're looking to use where that be LinkedIn Ads vs Facebook Ads for example.

Can you show product images & prices in my ads?

100%.

What is remarketing?

When someone has been on your site or interacted with it in some way. They become part of an audience that we can target with display and social ads. As they have interacted with you before (providing they have had a positive experience) they are more likely to do so again. This makes remarketing an essential tool in the digital marketeers arsenal.

Can't find the answer you're looking for?

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What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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PPC blog.

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