What is Print Marketing?

Print marketing, also known as print advertising, concerns physical, hard-copy materials that you can use to represent your business. This is traditional marketing, which includes everything from brochures to adverts in magazines. Contrary to popular belief, it is still a huge part of getting your business in front of the right people. This is because reading the newspaper, watching the news and scanning over leaflets are all still big parts of people’s everyday life.

To get the best results out of your print marketing efforts, it is essential that you approach it with a creative, strategic eye. In many ways, it is similar to digital marketing, and your approach should be mirrored.

There are best practices to be followed, and so you need a comprehensive business strategy, and there is an emphasis on appearance – a graphic designer is a must, to curate your print marketing and ensure that it looks fantastic.

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Fuse Print And Digital For A Limitless Reach

While we’re living in an undeniably online era, print is by no means dead. In fact, print marketing can be invaluable for your business, especially when used in tandem with digital services. It is a strategic means of getting in front of the right people, and providing them with information in a format that corresponds with their requirements. While Digital Ethos is a digital marketing agency, our reach and expertise is limitless: print advertising is an intrinsic element of our offering.

Benefits of Print Marketing.

Local Reach.

Tap into local audiences by using print marketing to position your business in front of those closest to you. Engage directly with potential customers within a certain radius and ensure that you are the first choice for future purchases.

National Reach.

If you want to gain brand recognition and awareness, using print advertising to achieve a national reach can be hugely productive. While you won’t be able to directly address a target audience, you will benefit from getting your name out there and being noticed.

Specialist Reach.

Unlock your niche by addressing individuals with specific interests or needs. You can use print advertising to appear in magazines or newspapers read exclusively by people that are interested in your offering.

Print Marketing with Digital Ethos

When looking to implement print marketing into your wider marketing strategy, there are a wealth of options available for your consideration. Many also have a digital counterpart, which means that you can use the same great content in two places – making it a very strategic, savvy approach.

Business Cards.

These are a business staple, and ooze competence and expertise. A well-designed business card is a great example of print marketing because it should align with your brand, and represent you in the offline world. Containing vital contact information, it is the equivalent of a social media bio; our social media team are experts in summarising businesses in 280 characters or less, which means that our team will be equally great at representing your business on a 3.5” x 2” card.

Brochures.

A fun and engaging brochure is a great way to inform customers and potential customers about your products and services. While many businesses now favour digital brochures, a print brochure can be really effective – especially when it is made available to pick up in a place of business, personalising the customer experience and providing a physical reminder of your offering. Making it available on your website too transforms it into a really effective piece of content marketing.

One Pagers.

If you’re looking to effectively summarise your business on one page, and create a document that even the most fast-paced investors have time to scan their eyes over, then a one pager may be just the thing for you. It’s another print marketing tool that you can also position strategically on your website to generate leads, and so it is hugely effective for print marketing and digital marketing alike.

Adverts.

Ever wanted to see your business in a magazine? How about on a billboard? Print advertising is your opportunity to turn heads and really amplify your brand recognition. Our PR team has an extensive reach and can seamlessly break down barriers between the digital and the physical. Whether you want more people to visit your website, or more people to pick up the phone and give you a call, print advertising can produce highly flexible results. It’s also really effective if your target audience is more likely to read a newspaper or a directory than scroll through instagram – after all, it’s all about tuning into your demographic.

Mail.

While we are self-confessed email marketing experts, we’ve also done our fair share of crafting and sending direct mail. A letter through the door is a personal touch, and an immensely effective means of contacting your potential customers on their home turf. As will all print marketing, it’s essentially that you nail your design, and pay close attention to branding, colours and fonts.

Reach your audience wherever they may be, with Print Advertising.

Digital Ethos is the UK’s fastest growing digital marketing agency. We offer a full-suite of services, with everything from Search Engine Optimisation to videography, which means that we are guaranteed to have a marketing solution that will transform your business. Contact us today by completing an online form, phoning 0333 772 0189 or emailing hello@digitalethos.net. We look forward to hearing from you.

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So, you have questions?

What are the different types of print advertising?

Different types of print advertising include loose inserts, paid advert features, display ads and lineage adverts.

What are the 4 elements of a print advertisement?

Print adverts are typically composed of the headline, the copy, the illustrations and the signature. This can vary depending on where the advert will be placed.

What makes a good print advertisement?

While we won’t give away the tricks of our trade, we can give you a few tips and tricks to help get you started. Make sure your copy is both clear and engaging, and remember that simplicity is much more important than an over-the-top approach.

Is print advertising still effective?

70% of people are more likely to remember a brand if they see it in print rather than online. Like we said, print marketing is by no means dead.

What is print copy advertising?

This refers to the main body of text within your advert. If you aren’t sure what you want to write, or how to write it in the best possible way, you may want to look at our copywriting services.

What are the advantages of print advertising?

Print advertising allows you to access local and national audiences, depending on your needs. It also places you before an engaged audience, as these are typically people that are actively looking for something - such as a discount.

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