Captivating Content

Data dominates the modern age, but it’s important that your brand’s data outshines the rest and truly captures your audience. How? With captivating visuals that complement your data the right way, you can make your information easily digestible, and bring your data to life in an exciting and attractive way. As an experienced infographic design agency, we do just that – deliver stunning infographics, time and time again.

Whether you want to showcase some facts and figures, or touch on a service or product you offer, Digital Ethos, a leading provider of digital marketing services, will bring your brand straight into the limelight – it’s just what we do. We make data easy to read, understand and remember, so what are you waiting for? If you’ve got something to say, let us say it for you.

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Clients we’ve got results for.

Customers buy with their eyes first

It’s all about what you see. The average user reads around 25% of on-screen text – the rest is all visual. With this in mind, it might be time to tone down the typing and start thinking about what your customers want to see. A hard-hitting graphic, that summarises what you have to say, is a great way to grab your audience’s attention and tell them what they need to know, without overloading them with information. Think of it like this: if you have one chance to exhibit your brand to its customers, how are you going to do it? An essay of text? Or an all-singing,all-dancing infographic? We hope you’ve gone with the latter, because that’s the one that is going to engage your audience the most.

How do we do it?

We are a creative digital marketing agency, which means the art of crafting creative content runs through our core. We absolutely love taking on board a creative project, and no matter what industry you are in, we guarantee that we’ll come up with a concept that is original, impactful, and makes an impression on all the right people, in all the right places.

To begin with, we’ll merge the talents of our strategy and creative teams to formulate some ideas that resonate with your goals, audience, and brand messaging. Creativity is key, but everything must stay on brand – and we’ll make sure that this is the case. During the concept stage, our graphic design ideas will centre around many different aspects, from relevant data and trends through to future industry predictions.

The next stage within our infographic design agency is to scope the measurements of the design and the key points which need illustrating. We’ll put together a wireframe of your infographic so that you can see exactly how we are showcasing your vision to the rest of the world.

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The third stage of the infographic design process is post-mockup approval. We’ll use your brand guidelines, and research competitors and industry leaders, to establish a design that differentiates you from the rest. From instructional diagrams, flowcharts, and timelines, through to hand-drawn illustrations, quotations, and statistical insights, we’ll incorporate the most impactful and audience-tailored layout into your infographic, to get your message across seamlessly.

Finally, using our industry-leading tools and talented creatives, we’ll build and finalise your infographic so that it’s ready for launch!

Types of infographics.

Data visualisation infographics.

Hard data is invaluable when it comes to digital marketing, however, no matter how informative the data is, it can sometimes get lost in long-form content. We’ll bring your most compelling statistics to the stage in an engaging and captivating way, allowing your audience to interpret the data and form their own conclusions without having to read lengthy copy.

Informational graphics.

Using lists or informational snippets, we can fill your graphic with important details about your product or service to demonstrate the value and benefits of your company. These are perfect for social media campaigns or to illustrate landing pages.

Process or flowchart infographics.

Whether you are explaining how to use your products or how to carry out a procedure, flowcharts are an easy set of instructions to follow that can help your customers or employees to understand important processes.

Comparison infographics.

Side-by-side comparisons are a great way to outline the key benefits of your product or service. We’ll use compelling copy and eye-catching illustrations to demonstrate how your value proposition stacks up against the competition – creating a perfect visual representation for customers.

Timeline infographics.

Explaining the evolution of a process, development or event can be important when trying to get your audience to understand your brand. We can craft stylish visual timelines that outline the progress of your theme in an innovative and engaging manner.

Map infographics.

Demonstrate how far your brand reaches with an impressive geographic infographic that details everything your audience needs to know about where you extend your services. Quick to interpret, and easy on the eyes, these infographics are perfect for showcasing the locations you cover as a brand.

Interactive infographics.

Spice things up with an interactive infographic that keeps your reader engaged and wanting more. Interactivity adds a whole new dimension to infographics and is great for visual stimulation.

Communicate the right way.

Achieving the right balance between image and text can be tricky, but here at Digital Ethos, as a leading digital marketing agency, we can help you to establish that perfect ratio. From supporting infographics for a blog post, to explainer infographics for social media, our infographic design agency is highly experienced in blending creativity with technical precision. Together we can take your compelling stories and tell them visually, helping you to build brand awareness, recognition and credibility with each and every graphic. Let’s get started.

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So, you have questions?

What makes a good infographic?

Let’s change “good” to great - we aren’t a fan of mediocre here. A great infographic is essentially an effective one. It should: be well designed, tell an engaging story, and be easy to understand. It doesn’t matter how mundane the facts or information is that you are relaying; with the right illustrations, colours, fonts, copy and layout, your content will be irresistible.

Can my infographic go viral?

In short, yes. Any infographic has the potential to go viral when the right supportive channels support it along the way. We’re talking SEO optimised blog posts, digital PR content, social media campaigns, outreach strategies - the works! Don’t forget though, you want to go viral for the right reasons, so your infographic must be everything your brand stands for in order to reap the real benefits of a mass audience.

What is the best size for an infographic?

The best size for an infographic does depend on where you are distributing it. However, strictly speaking, it should not be more than 600x1800 pixels - this is the size that will ensure it fits on most websites and blogs. Any larger, and you could start making pages slow to load. Any smaller, and people could struggle to read what you have to say.

Are infographics still relevant?

Of course! Visual content generally gets far more engagement than written content, and it's just easier to share too. They make complex topics easier and more enjoyable to understand, and are a great branding tool. Infographics can reach a much wider audience too, so if you are linking it back to your website, you can also indirectly improve your SEO - it’s a win-win!

How long does it take to design an infographic?

Depending on the complexity of the design and the information it needs to contain, infographics can take from a matter of days up to a matter of weeks. When we begin the process of designing your infographics, we’ll be sure to give you a realistic timescale, and you’ll be kept in the loop across every stage of the process.

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