Produce results without the environmental footprint
33% of consumers choose to buy from brands they believe are doing social or environmental good.
A product that’s good is no longer enough to win consumers. Today’s shoppers want brands to stand for sustainability and act ethically.
As a Certified B Corporation business, Digital Ethos is among the top businesses in the UK that are making a difference in all kinds of environmental and social issues. B Corporations need to achieve certain standards, showing that they are striving, maintaining, and being transparent, in their efforts towards changing our world for the better.
With 62% of consumers wanting marketers to take a stand on environmental issues according to Unilever, now is the best time for marketing agencies and businesses to take action together.
What is Sustainable Marketing?
Sustainable marketing is all about making your marketing and sustainability efforts run in a parallel way. This means using, creating and promoting products and services that do not put a strain on the environment while communicating sustainability as an authentic component of company values.
Migrating towards conscious practices is now critical for long-term success. Sustainability marketing will help you strategise towards a circular business model, align your CSR to your brand’s core values and tell effectively your story of how you strive to make this world a better place.
More than just another marketing mix channel, sustainability communication fuels your brand and delivers results. As consumers turn to brands that drive action, sustainability is no longer just good for the planet, but it’s good for your business as well.
Our Sustainable Marketing Strategy
Addressing environmental and social issues in your business operations is a great way to do your bit and discover ways to achieve a fully sustainable business model.
Marketing has a carbon footprint too, which is why it’s crucial for digital marketing agencies like us to take a stand and adopt new ways for our clients and our own operations.
We work with sustainable brands to become more forward-thinking when it comes to our plans. This is why we have partnered with Earthly to support their natural revolution mission with our aim to plant 50,000 trees in 2022 to offset our own carbon footprint. If you’re a regular attendee of our very own Growth Festival, you’ll know that we plant a tree for every attendee via Earthly.
Our Sustainability Goals
- Plant up to 75,000 trees per year to remove carbon and restore nature
- Reduce food waste
- Become a climate-positive business
- Support biodiversity
Supporting You in Becoming More Sustainable
In the nearest future, brands that do not share common values with their customer will simply not stand.
If you are ready for your brand to take the next step and embark on a sustainable marketing strategy for long-term success, we would be delighted to talk to you.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
From MVP to complete re-brand, we scaled this ethical brand from the ground up, executing a holistic omnichannel campaign across SEO, ASO, PPC, Social Media & Email Marketing. That’s right, the full works!
Send A Cow
This charity had a lot of important messages to share meaning a clean site structure was needed from the off. See how we trained their in-house team to develop a new website coupled with a showstopping SEO strategy.